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After joining her husband in the hardware retail business, Deborah Everson knows what it’s like to have to compete with big-box stores and online retail. During her time as a store owner, she saw sales declining and was determined to do something about it. After remodeling the store and reengaging with customers through social media and community events, she began to see an increase in customer counts and sales. Since successfully selling their store, Deborah uses her experience to help other retail business owners transform their stores into thriving businesses. 

Keynote - From Last Resort to First Choice: How to Turn Your Retail Customers into Raving Fans!

Deborah Everson is a fantastic and engaging speaker who brings a unique perspective to retail business owners. What sets Deborah apart is her ability to draw from her own experiences as a successful store owner, sharing real-world insights and practical tips that truly resonate with retailers. I’ve seen firsthand how she connects with people and their business situations, offering guidance that is both relatable and actionable. – Bruce Nustad, Minnesota Retailers